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YOU WERE NEVER ABLE ABLE TO THROW ON YOUR FITTED CAP BACKWARDS, AND JUST RELAX, LAY YOUR HEAD BACK. SEEMS TRIVIAL, BUT YOU'D BE SURPRISED  WHAT A DIFFERENCE ABOVE THE BRIM MAKES! JUST ONE OF THE MANY THINGS THAT INSPIRED OUR CREATION....

ABOVE THE BRIM HATS---  A SIMPLE IDEA.. BUT ONE THAT HAS  NEVER BEEN DONE BEFORE.. AND AN IDEA THAT WILL CHANGE THE HAT GAME FOREVER...
I HAVE ALWAYS WORN A FITTED HAT BACKWARDS. SO HAS MY PARTNER. BUT THAT DAM BRIM ALWAYS SEEMS TO GET IN THE WAY...WHETHER IT BE LIFTING WEIGHTS, PUTTING YOUR HOOD UP WHEN IT'S COLD, LAYING YOUR HEAD BACK ON THE COUCH, PUTTING MY MOTORCYCLE HELMET ON ETC ETC... I COULD GO ON ALL DAY.
THEN YOU ALWAYS SEE GUYS WEARING DOO-RAGS OR THOSE CHEAP NYLON BEANIES..
SO WE DECIDED TO CREATE A NICE, WELL MADE COTTON OR ACRYLIC FITTED HAT, MINUS THAT DAM BRIM! (WE'RE NOT PLAYIN BASEBALL RIGHT!!) WE NAMED THEM ABOVE THE BRIM
SO WE STARTED SELLING OUR NEWLY DESIGNED FITTED HATS ON THE STREETS OF BROOKLYN NEW YORK.  PEOPLE LOVED EM!  THEY KEPT SAYIN GET THIS OUT THERE... CREATE A WEBSITE...
SO WE DID!! 
FOR THE FIRST TIME YOU CAN GET NY'S HOTTEST HAT.... ABOVE THE BRIM....ANYWHERE IN THE WORLD
GET YOURS TODAY.
WE PROMISE YOU WILL NEVER LOOK AT HATS THE SAME WAY AGAIN.. !